International. INTARCON announced the appointment of Benito Morales as the new Area Manager for Latin America and the Caribbean, in a strategic decision aimed at consolidating its growth in the region.
From this position, Morales will be responsible for coordinating the commercial relationship with delegates and partners in the different Latin American countries, with the aim of strengthening the collaboration network and optimizing support to customers and distributors.
The executive has more than 35 years of experience in the sector. He joined INTARCON in 2019 as an ammonia Project Manager, where he played a key role in the launch of the Ammolite range. Subsequently, he served as a prescriber for KEYTER INTARCON in the agri-food market, contributing to the company's positioning in this strategic segment.
This appointment is part of INTARCON's business development strategy in Latin America, which includes as its main axes the strengthening of the brand, the strengthening of relationships with its network of collaborators and the improvement in the proximity and efficiency of the service.
The company maintains its focus on key markets such as Mexico, Colombia, Chile and the Dominican Republic, where it seeks to continue its sustained growth and increase its turnover.
INTARCON highlights that Benito Morales' experience, technical knowledge and closeness will be decisive in promoting this new stage in the region, reinforcing the company's position as a benchmark in refrigeration solutions in Latin America.
