Peru. On June 16 was held in Lima, the official presentation of the company Coldsmart Peru, as the new official distributor of residential air conditioning equipment of the brand Midea.
The event was held at the Casa Andina Hotel in Miraflores, where installers, professionals and businessmen specially invited enjoyed a dinner offered by the companies protagonists of this novelty.
The launch was made with the presence of senior executives of Midea, such as Luis Arturo Moreno, head of business of the brand in Peru; Cristian Arévalo, Technical Services Manager of Midea RAC, and Vince Li, representative of the corporation for Latin America; who in their respective presentations highlighted the leadership that the brand has been gaining in the world and its positioning in Peru and the region.
They also talked about the quality of their equipment and their after-sales services with which they seek to retain their customers. At the same time, they highlighted their expansion plans through visits to different regions of the country where they carry out training and identify new niches and opportunities for the expansion of their sales.
For its part, Coldsmart Peru is a new company that in just four years of presence in the market has been showing rapid growth. All this, under the leadership of its general manager, Julio Ramírez, who together with a team composed mostly of young and enthusiastic women managed to rise to another level by becoming one of the new partners of Midea.
