United States. On the second day of the AHR Expo, we had the opportunity to have an interview with Brian Refsgaard, CEO of FabricAir, who shared his satisfaction for the 50th anniversary celebrated by his company, as well as considerations of the importance of the Latin American market for the brand.
ACR. What happens when you think about how long FabricAir has been in this industry?
Brian: 50 years is a long time, where we invented the concept of FabricAir, since then the industry has grown. We are still the biggest player in the world. With presence in more than 15 countries and it has been great. It's a concept that's growing. It is an industry that is growing and every day we turn more and more into manufactured solutions.
ACR. Are there any plans to celebrate these 50 years?
Brian: Yes, we have several plans for the year. The official date is in September, so in that month we will have local celebrations all over the world. But we will also see the possibility of meeting with people in these different shows to celebrate with our customers.
ACR. What is the importance of this type of show for FabricAir?
Brian: Almost every year we have presented new variants, new solutions within the industry. In the last two or three years, Sealing Diffusors has become a new area where we are integrating textile diffusion and air distribution solutions, instead of just using conventional metal. With FabricAir no matter which solution you select, it's always about delivering a very fast installation time.
Those are the two key points of understanding when selecting a FabricAir solution. And architects, typically, like our products, because with you have a lot of flexibility in design, which is difficult in conventional systems, where you have to stay with traditional limitations.
ACR. For Latin America, perhaps this is still a new technology. So how do you manage to offer and integrate these types of products in Latin America?
Brian: In Latin America we opened a subsidiary in Mexico two years ago and now we open it throughout Latin America. Originally, our solutions were developed for the food industry, and this industry is now one of our key focus areas in the region, because there is a large food industry in Latin America, and they have exactly the same problems as in the rest of the world.
That's why our diffusion system solutions are very useful. Also in supermarkets, for example, that is an area in which we think we are going to grow drastically in the coming years.
