Press Release
MEET HIM AT EXPO EN VERDE SER
5-7 NOVEMBER WTC, Cd. From Mexico
In 2003 the German-based Institute of the Future (Zukunftsinstitut) presented an analysis of various sectors, where it was clear that the organic trend would exert an increasing influence. In the same way, his research revealed a lifestyle that is attracting the attention of many people and that is the healthy and sustainable lifestyle and which has been called lohas (Lifestyle of Health and Sustainability). More than 7 years have passed and without a doubt the Institute of the future was absolutely right, there are many more people who are adopting this lifestyle, but what does this lifestyle consist of, do you belong to this market?
Lohas as described in the book GREENOMICS, are more than just a target market, they are strategic consumers and represent a new social movement. LOHAS aspire to a healthy lifestyle full of enjoyment, they yearn to combine fun with responsibility; they seek a balance between concern for themselves, society, community and concern about the future of the planet. Every day the number of LOHAS in the world is increasing and Mexico is no exception, more and more people involved are supporting this lifestyle and are transforming the markets, at the same time that a greater movement of awareness is being generated in favor of the planet.
A fundamental part of the LOHAS is that this lifestyle is not only applied in your home if you do not extend this behavior in all aspects of your life, in your work, transportation, fashion, fun, vacations; every aspect of their life is congruent with their thinking so that in addition to the benefit it brings to the planet and to them as individuals the economy and green trend is benefited.
A clear example of what this new lifestyle is will be reflected from November 5 to 7 at EXPO EN VERDE SER, an event that is being held for the second time at World Trade Center Mexico City and in which attendees will be able to acquire products, solutions and services that contribute to the improvement of the planet. This event will bring together more than 120 exhibiting companies, more than 60 speakers and attendance is expected to exceed 10,000 visitors.
If you are interested in learning more about this new lifestyle, contributing to the planet and acquiring ecological and environmentally friendly solutions and services, make a space in your agenda and visit EXPO EN VERDE SER, by pre-registering online you will get a preferential entry price.
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Authors: Val
