Panama. On the occasion of its participation as an official partner of the 2025 FIFA Club World Cup, the international brand Hisense presented its new campaign "Live the moment", an initiative that seeks to highlight the winning spirit of football and the importance of enjoying the present with family and friends.
The campaign is part of Hisense's global commitment to technological innovation and its commitment to sport as an emotional link with consumers. With a previous presence at two FIFA World Cups and three UEFA European Championships, the brand continues to strengthen its relationship with international football.
Through "Live in the moment", Hisense highlights how its products seek to offer immersive experiences for football fans. These include the 100-inch U7 TV and C2 Ultra projector, designed to replicate the excitement of the stadium from home, thanks to vibrant colours, crisp images and immersive audio-visual performance.
In addition, other appliances of the brand are presented as ideal allies to enjoy group matches. The PureFlat Smart refrigerator, with water and ice dispenser, promises to keep viewers hydrated while storing snacks to share. For its part, the air conditioning system with R32 refrigerant adjusts automatically to ensure comfort during transmissions, while reducing environmental impact.
For more robust solutions, Hisense also promotes its Hi-Smart A VRF HVAC system, which offers high energy efficiency and space savings, adapting to different types of homes.
The campaign invites the public to join this celebration of sport under the slogan "Live in the moment", as part of Hisense's effort to consolidate itself as a global brand of reference in technology and lifestyle.
