Colombia. The company specialized in air conditioning solutions, Laminaire revealed its new corporate image and announced the birth of three new business units that seek to complement the offer within the sector.
Through a presentation made to all its customers, the company explained that it is experiencing an evolution in its brand purpose which focuses on working for social, economic and environmental sustainability, closely accompanying its customers.
Laminaire has evolved in its portfolio, number of products, representations, lines and new channels, so the adoption of a brand architecture system is the best way to group, order and give clarity to audiences about what they now have to offer.
The three new business units are as follows:
•Laminaire HVAC Grids and Diffusers.
•Laminaire Architectural.
•Laminaire Equipment and Parts.
With regard to the new image and the logo, it was taken as a basis in the cutting of the fins on the grids and an element was generated whose similarity with the letter "L" as a capitular of the logo allowed to develop the iconography.
"I want to thank all our customers for the accompaniment and support they have given us in these almost 38 years of existence. This vision will lead us to an evolution, not only as a brand but as a company; 'evolution' for Laminaire means a continuous process of change, a set of strategic, development and growth movements," said Catalina Ortiz, the company's commercial director.
