United States. Nidec announced that it took a step forward in its brand cooperation in the United States by expanding the line of heating, ventilation, air conditioning and refrigeration (HVACR) solutions for the aftermarket segment.
The current HVAC/R Aftermarket U.S. Motors structure will now include Embraco's solutions in the United States in order to offer a broader portfolio.
In 2019, Nidec Corporation acquired Embraco from Whirlpool Corporation, adding the business unit to the Nidec Global Appliance division. In early 2020, the HVACR business unit, responsible for the US Motors brand for heating, ventilation and air conditioning applications and already part of Nidec Corporation, also joined the same division with the aim of leveraging synergies between strong brands and resources. .
Both brands (Embraco and U.S Motors) are well known in the market, playing a vital role in the value chain of original equipment manufacturers (OEMs) and also with wholesalers and distributors who need spare engines for major OEM equipment. From advanced variable-speed electronically switched motor technology to efficient NEMA Premium® motors, the U.S Motors brand will expand its offering by incorporating Embraco products.
Embraco says that currently, one in five compressors in the world are of its brand. Embraco also provides complete cooling circuits, such as sealed and condensing units, as well as service parts, such as inverters and condensers.
"The Nidec Global Appliance division brings together extensive resources for engineering, marketing, sales, distribution, service and training," said Ryan Wade, vice president of sales and marketing for HVACR Motors. "Our respected brands offer unique strengths and complementary opportunities to serve our OEM and aftermarket customers. I am excited for us to add Embraco compressor products to HVACR aftermarket customer base in the United States. The union of both portfolios deepens our breadth in the aftermarket."
"Embraco is already known for its quality, efficiency and innovation. As such, it only makes sense to partner with the other strong brands, such as US Motors, making our offering to the market even more comprehensive," says Kerry O'Brate, Senior Manager of Aftermarket Sales at Nidec Global Appliance, responsible for Embraco's portfolio for North America.
The Nidec Global Appliance division has a production capacity of 70 million units of motors and compressors per year. It has a commercial presence in more than 80 countries. More than 50 laboratories are dedicated to research and development.
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