Latin America. Dannenge International, an American multinational company, announced its new brand image, which with a new concept, which has light colors and a typography with greater personality, focused on the HVAC market, bringing a design that refers to the purity of the air. The movement is produced by geometric lines, with dynamic shapes and strokes prepared for the future.
"The brand's concept is inspired by the trajectory of air inside ventilation systems. The geometric letters simulate the ducts through which air circulates freely and gradient applications represent the lightness of moving air," reports Daniel Mazer. designer at DLab Estúdio de Design, responsible for the development of the new visual identity.
For Fernando Abreu, CEO of Dannenge, the reassessment of the brand identity is in line with the company's changes in terms of its performance in the world market, expanding its business globally.
"The concept of the new visual identity is in line with Dannenge's growth and leadership, with an increase in the global market share of the products we represent, further solidifying the partnership with our distributors in generating new business. The new logo, associated with a company that seeks quality and excellence, reinforces the trust and support of our partners. We are also investing in a new, more interactive website, providing technical information in a practical and transparent way, presenting all content in Portuguese, English and Spanish," says Abreu.
