Mexico. FabricAir, a textile duct manufacturer headquartered in Denmark, announced the opening of its new headquarters in Mexico, with which it seeks to serve the entire Latin American market, under the name of FabricAir Latin America S.A. de C.V., which began work on January 1, 2021.
"The potential of the market both nationally in Mexico and for the rest of Latin America is very good. So far we have covered this market mainly from our US office. But the new company in Mexico will take over all activities in the region. We opened with a group of five very knowledgeable people from the fabric duct industry, who will provide support to our Latin American customers," said Brian Refsgaard, CEO of the company.
The company says it will compete in this market by offering high-quality, cost-effective products, backed by its engineering support team and delivery times that are generally much shorter than the current standard.
"With our global structure and a solid logistics configuration, we offer high quality solutions to the market at very competitive prices. Our model is to offer more than a product, which we know from experience that the local industry finds attractive," explains Brian Refsgaard.
The new subsidiary will be led by Veronica Lozano, Anthony Ramirez and a future Office Manager, with a team of well-trained local experts, including Anaid Olivares, Adriana Lopez and Gustavo Villarreal. Carlos Iriarte, who has many years of experience in the U.S. office. In the U.S., it will provide engineering and sales from the start to ensure a smooth transition.
"Joining FabricAir was an opportunity to work with a brand I admire. I like the technical level, the quality of the materials and the variety that there is for each application and need of each client. This is perfect for the Latin American market," said Veronica Lozano.
Anthony Ramirez adds, "I really love how fabric ducts provide better efficiency and better aesthetics for the end user. We open with a strong team that knows and understands the market, with strong company support and one of the best levels of quality and the best products currently available."
* In the image, from left to right: Gustavo Villareal (Territory Sales Manager Southern Mexico); Verónica Lozano (National Sales Manager of Mexico), Adriana López (Territory Sales Manager Central Mexico), Anaid Olivares (Territory Sales Manager Northern Mexico), Anthony Ramírez (Sales Manager Caribbean, Central- & South America).
