International. Armacell announced the hiring of Mansur Haddad, 51, as the company's new CEO, a position previously held by Márcio Nieble, who goes on to lead marketing and sales projects for all the Americas.
The company explained that the executive's extensive experience in national and multinational companies, in leadership positions in the areas of marketing, sales, innovation and new business development, accredits the mission to expand and strengthen armacell's operations in South America.
Haddad worked for 18 years at the Rousselot Group in the food ingredients, beverages, pharmaceuticals and nutrition segments. He also spent time in the Somfy Group leading projects for the electromechanical industry, motors and automatic controls aimed at the construction sector, being responsible for opening the company's branch in Brazil.
With the investments made in the continuous production line of flexible thermal insulation of elastomeric foam, in Florianópolis (SC), Armacell has been able to offer customers a complete range of products. In addition to the HVAC/R market, the company has been working with projects to serve other sectors such as petrochemical, construction, transportation, and infrastructure.
About Mansur Haddad
Graduated in Business Administration from Mackenzie, Mansur Haddad from São Paulo, has a postgraduate degree in PGA (Advanced Management Program) from Fundação Dom Cabral and INSEAD (European Institute of Business Administration) with MBA in General Management (Ibmec) and International Business (Center for Trade Studies). Before joining Armacell as CEO, in November 2019.
