International. Due to the expansion strategy, Keyter announced that it has a new subsidiary in France, with which it seeks to strengthen its presence in Europe, where it already has subsidiaries in the Netherlands and Turkey.
Keyter, dedicated to the manufacture, design and marketing of equipment based on refrigeration and air conditioning technologies (HVAC + R). Its internationalization strategy has led it to establish itself in France, this new step in the internationalization of the company demonstrates its direct commitment to be closer to professional installers by offering them HVAC+R solutions adapted to each application and more efficient.
With this new stage, it reinforces its presence in that region and in overseas territories, where it already has well-established subsidiaries such as the Netherlands and Turkey. The company had already had a presence in France for years through its local distributor and partner, Entropie. With this new implementation, Keyter will have a greater capacity to respond to the needs of the market.
The company has clearly opted for internationalization by orienting its strategies towards new markets and creating products adapted to the air conditioning needs of each of the geographical areas where it is being implemented.
The opening of this new subsidiary in France arises from the need to meet the growing demand for its solutions. This new opening implies a strong positioning of the brand with respect to its immediate competitors, assuming a considerable increase in its demand and its export capacity.
Antonio Blanco, CEO of Keyter confirmed that with this new subsidiary in France they will respond to the growing demand for air conditioning that comes from this area where energy efficiency and the environment are key.
