International. Recently, World Brand Lab, one of the world's most famous and prestigious brand value evaluators, has launched China's 500 Most Valuable Brands in 2018. Chigo is ranked 238th on the list with a brand value of 20.076 billion yuan (about $2.926 billion), a 21% increase from last year.
Chaired by Professor Robert A. Mundell, Nobel laureate and father of the euro, World Brand Lab is an international professional brand research institute, whose experts and advisors are almost all from Harvard University, Yale University, the University of Oxford, the University of Cambridge and other top-tier universities in the world. Its publications: China's 500 most valuable brand, Asia's 500 most influential brands, and the world's 500 most influential brands have become an important standard for comprehensive assessment of the overall strength of companies and brand status.
The honors of breaking the world's record energy efficiency ratio of 6 times and the creation of the record for the World's Smartest Air Conditioner with 58 smart functions in the cloud showed the strength of Chigo. In addition, the latest air conditioning products from Chigo Smart King IV.series have been praised as the Best Air Conditioner for their fire warning features, home safety early warning and other high-end technologies.
In addition, Chigo's effort in brand building is no less than the search for excellent products. Landing in Times Square in New York five times, signing Jackie Chan as spokesperson for 10 years, hosting global distributor conferences in Dubai and Bali, providing 20,000 sets of split air conditioners for the Rio Olympics, and sponsoring NASCAR and the King's Cup, Chigo has gradually formed an influential brand, product and market ecosystem, accelerating its path to high-end branding with high-end strategies, intelligence and globalization.
On April 19, 2018, together with Jackie Chan, Chigo issued an aspiration of "Make 'Made in China' Great Again!" in Beijing and made a Super Brand Day of the household appliance industry for the first time, which consolidated Chigo's absolute opinion in the field of manufacturing in China, improving the brand value of the company.
