Brazil. Trane recently held the Annual TVR Strategic Partners Conference. The meeting was aimed at installers and distributors in the Brazilian VRF market and included participants from companies from all over Brazil.
During the five days of the conference, topics such as quality, innovation, strategies, energy efficiency, connectivity, market trends, best practices, specialized support, launches and special programs for partners were addressed.
For Luiz Moura, Managing Director of Trane in Brazil, the event was instrumental in discussing the main growth strategies for the business. "We reflect on where we are and align where we want to go. With the help of our strategic partners, our VRF market share doubled in 2016. This result is the result of joint work, constant innovation, everyday integrity and a winning culture."
The meeting was imbued with workshops, talks, debates and dynamics to provide networking and knowledge exchange among the participants. On the first day, participants discussed the company's strategic vision for Brazil and for the entire Latin American region.
"The exchange of experiences, the relationship between employees and the trust gained during those days of the event are extremely valuable points for our business," says Matheus Lemes, director of Ductless Solutions at Trane in Brazil.
