Costa Rica. The company Multifrio announced the launch of a new project, which seeks to bring its products directly to the end user with the opening of a specialized store aimed at selling products of its Air Pro brand.
Under the name of CoolSpot, the first of these sales centers was inaugurated in the Totto Shopping Center located in the capital of the country. However, the company's future plans call for the opening of another 25 stores of this type over the next 3 years. In conversation with ACR LATINOAMÉRICA, Salo Ponchner, manager of Multifrio, explained that "the concept of the CoolSpot store is that the customer can feel, try, touch the air conditioners and other equipment with their senses, contrary to most traditional air conditioning stores that seem more like workshops, dark and unattractive to the customer". And he added that its objective is to offer a comprehensive service in which customers receive advice from professional sellers and the installation is coordinated directly from their call center. "In short, customers receive professional attention, with a full understanding of the equipment they are acquiring, as well as an after-sales installation and maintenance service," Ponchner said. It is important to emphasize that the company will continue to have the support of more than 200 distributors and service workshops throughout Costa Rica for the attention to its customers and the sale of other equipment.
