International. Tecumseh Products Company announced its new structure in the sales and marketing departments as part of its growth strategy in Brazil and Latin America.
The new team is responsible for the introduction of the newest generation of hermetic, semi-hermetic compressors and condensing units and for providing guidance to customers in Brazil and Latin America on the changes in refrigerant fluids and energy efficiency that are in operation.
Tecumseh has announced the ascension of José Celso Lunardelli Furchi as Vice President of Sales for Latin America and Homero Cremm Busnello as Marketing Director for Latin America. Furchi has been with the company since 1994 and has acted in several areas such as engineering, sales and marketing. Busnello has been with Tecumseh since 1999 and has acted as a business unit manager, global product manager and in several other technical and marketing roles.
Furchi will be responsible for all sales in the region, including the Refrigerators and Freezers, Air Conditioning and Commercial Refrigeration Market segments. Sales of molten products are also the responsibility of Furchi. In addition, Furchi is also a business leader in Tecumseh's Global Refrigerators and Freezers market.
Busnello will be responsible for all marketing activities necessary to drive growth and support tecumseh's Latin American business initiatives, aligned with the company's global strategic plan. Marketing responsibilities include product marketing, regional pricing, communication, market intelligence, and technical support and training.
