Embraco renews its brand

Brazil. The company of Brazilian origin, Embraco, modernized its image after 40 years of existence. The renovation seeks to highlight values such as innovation, simplicity and the power of change, in addition to reflecting the evolution that the company has undergone during its four decades of work, according to company officials. Among the changes made to the corporate image are the implementation of a new logo, which highlights the transition from traditional blue to a greenish blue and the inclusion of the infinity symbol as a representation of the future, the continuity of work and the commitment to sustainability. João Carlos Brega, president of Embraco, commented that "as leaders in the industry it is necessary that the brand reflects our values, so that our customers, shareholders, employees and the community in general have a current perception of the organization." Precisely, the main objective of the company with the renewal of image is to promote a more global appearance, which accompanies the expansion of the company that already has more than 10,000 employees in 80 countries.