Brazil. Heatcraft de Brasil, a multinational refrigeration company, received, between September 15 and 17, approximately 30 distributors of the Bohn and Flexcold brands from all over South America.
The distributors attended a meeting, promoted by the company every two years, to align commercial strategies and strengthen the relationship with this audience. During the visit, the distributors participated in a meeting at the factory in São José dos Campos in Sao Paulo, in which the Heatcraft development plan for 2008 was presented.
They then left for a visit to Febrava 2007, the largest event in the commercial and industrial refrigeration sector in Latin America, which took place from September 18 to 21 in the capital of São Paulo.
