[Italy] The main concerns of Italians, as summer approaches and they have to invest in air conditioning solutions for their homes, are comfort and well-being. They are not motivated by the possibility of home improvements, by raising property prices or by the general appearance. 88 percent of the group interviewed by Gfk Eurisko, in a study commissioned by the Mostra Convegno Expocomfort and Expobagno, biannual which will be held again from 11 to 15 March 2008 at the new Fiera Milano complex in Rho.
It resulted in the fact that respondents make their purchases of air conditioning equipment, simply because of the need to stay cool, without having noticed the issues of the environment, the incentives or the aid that the government of the European country seems to be delivering.
The study called "Influence on AC Buyers" was conducted in April among a group of 400 people representing the 18.8 million Italian families.
