Nowadays, public relations has a great impact on the way we do business. The press releases published daily by the world newspapers about large ecological initiatives have no other objective than to generate a good image of X or Y company in the mind of the consumer, to promote a better willingness to buy against those companies that undertake these campaigns for the rescue of the planet.
Now, it should not be forgotten that sustainability, in addition to the impact it has on the image of companies, is also a way to obtain significant savings, this hand in hand with the conservation of non-renewable resources in organizations, but also the use of recyclable materials in the construction of buildings and other properties.
Unfortunately, companies that have dedicated themselves to the offer of services in this area have not had great financial support, but this trend is changing. Mexico, in early 2007, was one of the first countries in the region to open an office dedicated to boosting green businesses. Called New Ventures, the company initiated a business acceleration in order to promote those companies that respond to these environmental challenges and help generate in this country a culture of responsible production.
And so that there is no doubt about the relevance of these aspects today, since 2007 a company such as the Mexican multinational Bimbo began a program to self-supply wind energy, this to be able to supply the energy demand involved in producing foods with low fat content; the figures are staggering: América Económica says that the bread giant has reduced in the last seven years the consumption of 194 million liters of water and has reduced fuel consumption by 16%.
Thus, there is no doubt that sustainability pays and is a great alternative. After all I see that we were not in the wrong business.
A "cold" greeting
