International. Hisense made a positive assessment after concluding its Global HVAC Partner Conference, held at the end of September in the Chinese city of Qingdao.
This event was held online and in person, thanks to which it had the participation of 800 global customers of the company, one hundred of whom attended to share their strategic concepts and project their development plans with Hisense.
Currently, the HVAC segment represents around 20% in terms of commercial scale for the Hisense Group, consolidating itself as one of its main business units.
"In 2022, we had an income of US $ 27.2 billion, of which US $ 11.2 billion corresponds to foreign revenues, representing 41% of the group's total. Maintaining this growth momentum, Hisense had revenues of US$19.06 billion between January and August this year, US$7.87 billion of which is overseas, representing a year-on-year increase of 11.6%," said Alex Zhu, CEO of Hisense International.
International projection of the brand
Hisense has 66 overseas branches, 34 production bases and 23 centers worldwide, allowing it to export its HVAC products to more than 160 countries and regions.
In this way, the company has a significant participation in the global B2C industry focused on inverter air conditioners, refrigerators and inverter displays, as well as new B2B kinetic energy businesses, such as commercial air conditioners, intelligent systems, transportation, precision medicine and optical communications.
In this regard, the current president of Hisense Home Appliances Group, Hu Jianyong, said that "although these businesses have always been the pillar of the group, the brand should focus even more on the overseas market, as there lies the future of the HVAC business."
To this end, several user-centric transformations are being advanced: from the competition of a single product, to the application of user scenarios; from suitable product functions, to system solutions; and from product sales, to value-added services of full life cycle.
"Today, the three priorities of the global HVAC industry should be a low-carbon environment, technological innovation and greener energy."
New releases
Precisely, Hisense launched during the Global Partner Conference its complete integration of HVAC products in the ECO-B system, which would allow building environmentally friendly habitats, from spaces with open smart building protocols.
The company will also launch a new generation of top-out multi-split VRF products worldwide. This product line will adopt Hisense's new VBL design concept.
