International. FabricAir announced that from this year it will use a new brand identity and logo, an initiative that it presents as part of the evolution of the company that already has a history of 49 years in the market.
The company, through a statement explained that the previous brand indeitndad was preserved for the last 15 years, however, the world is evolving, so change was imminent. "We wanted to create a new brand identity that underscored our passion for fabric-based innovations in the HVAC industry and our dedication to every customer anywhere in the world," the statement said.
"After so long, I think it's time to improve our image. We want to look modern, show our passion for innovation and strengthen our reliability. We have been innovating in the HVAC market since 1973 and continue to do so. And this statement is the one that best characterizes FabricAir. We have been in continuous growth, and with 14 subsidiaries in different countries, in addition to a large network of distributors, we supply our products to more than 120 countries. With nearly 50 years of experience behind us, I am confident that we will continue to deliver exciting products that will change the HVAC industry as we know it," says Brian Refsgaard, CEO of FabricAir.
Logo development
FabricAir's new logo is developed with one of the key elements of its business in mind: textile ducts. Letters are created from the fabric-based air distribution "grid" or have a round shape indicating the round shape of the ducts.
"We took our existing element, the stitches, and made them more focused. As we are mainly working with fabrics, obviously stitches are part of our solutions and therefore became a very subtle element that unites all the changes. Our new logo is now also accompanied by a new slogan, "Innovating the HVAC industry since 1973," which showcases our rich experience and willingness to continuously innovate in our industry," the statement explains.
