As a journalist and editor of ACR Latin America Magazine, I feel very indignant when I try to communicate with a certain company for an interview or consultation and their response is: "No thanks, I am not interested in participating."
Respecting, of course, all positions and decisions, I feel that these kinds of answers belong more to thoughts of the last century, when being conservative was a position that companies used to protect themselves from competition, so to speak.
Nowadays, I feel that those who still think this way need a few classes on media strategies, on marketing and, why not, business strategy, because not knowing how to take advantage of the media to publicize what your company is doing, is automatically lagging behind the competition and is putting you at a disadvantage.
By this I do not mean that everyone should always feel "obliged" to deliver the information requested by the media, but I think it is important that they take advantage of opportunities in which they can show themselves, take advantage of their competitors, allow their customers to know the state of the company or its position within the sector and, the most important thing, to be current.
I applaud those companies and business leaders who are proactive, who seek the media, who want to excel, who have a press room on their websites, who have as allies the specialized media, who want to teach others, who take a space in their busy schedules to give an interview or to talk for a while about any fashion topic.
My invitation to those who do not yet enter this dynamic is to dare to be more participatory with the means they have in their favor and, in some way, that additional effort will be rewarded in positive results for their company.