Select your language

An overview of the European HVAC/R market

ACR LATINOAMÉRICA was at Climatización 2009 in Madrid, Spain, and interviewed the GENERAL DIRECTOR of AFEC who presented his views on the commercialization of industry equipment in Europe and other regions of the world.

by Julián Arcila

International sales or exports could be the most appropriate strategy to apply in times of crisis to avoid disappearing from the market, according to José María Ortiz, general director of the AFEC -Association of Manufacturers of Air Conditioning Equipment-, an entity that brings together European producers of air conditioning and refrigeration solutions.

The interview with the employee took place within the framework of Climatización 2009, an exhibition that every two years brings together in Madrid, Spain, the manufacturers of equipment for heating, air conditioning, refrigeration and domestic hot water (residential). AC/R was one of the international media invited by the organizers of the show.

Ortiz's comments come at a time when the European and global HVAC/R industry is particularly resentful of the crisis in the real estate sector given that a significant number of solutions for air conditioning had focused on this niche. However, in the commercial field, an important movement is still being seen, although cautiously, as some manufacturers have reported falls of between 15 and 40% in their sales in this region.

- Publicidad -

This is accentuated by a series of economic policies of the European bloc that although they place the local industry as possibly the cleanest on the planet, also cause it to lose competitiveness compared to other markets less related to efficiency and environmental issues such as Asia.

"European industry is subject to many environmental regulations and we have to comply with them, such as what has to do with R-22, which can no longer be used here; while in other regions of the planet there is no clear program of substitution of this substance or longer deadlines to do so. This forces the European industry to produce ecological and high-quality solutions, while there are other markets such as Asia that do not comply with these strict regulations and manufacture massively for markets basically oriented to the price, "said the manager.

He added that this makes the operating margin of European companies very small, because they end up practically selling in Europe, while companies that market around the world can spread their expenses among more markets to be more profitable.

But European companies "have it clear" and Latin America could be one of the export destinations for these companies. To enter a region that has traditionally been seen as a market closely linked to the United States and in which almost all needs are met, alliances with local partners seem to be a great opportunity to invest and produce in the region in a competitive way.

No comments

• If you're already registered, please log in first. Your email will not be published.

Comments are closed

The comments for this content are closed.

Finalists of the CALA AWARDS will travel as guests to RefriAméricas Santo Domingo

Finalists of the CALA AWARDS will travel as guests to RefriAméricas Santo Domingo

Latin America. Applications for the prestigious CALA AWARDS 2025 will be open until May 10. This award, organized by ACR Latin America, is a unique opportunity to highlight the best air conditioning...

Copeland to Showcase Innovative Cold Chain Solutions at Global Cherry Summit 2025

Copeland to Showcase Innovative Cold Chain Solutions at Global Cherry Summit 2025

Chile. Copeland, a global provider of sustainable climate solutions, will participate in the Global Cherry Summit 2025, which will be held on April 22 at the Monticello Conference Center, in San...

Carrier Receives Double Recognition at the 2025 Environment + Energy Leader Awards

Carrier Receives Double Recognition at the 2025 Environment + Energy Leader Awards

United States. The company was awarded in the Energy Innovation and Software Implementation categories for its Abound solutions, which optimize energy consumption in more than 2,500 stores in the...

Data Centers Rely on Liquid Cooling to Meet AI Energy Demand

Data Centers Rely on Liquid Cooling to Meet AI Energy Demand

Mexico. With the rise of artificial intelligence (AI), machine learning (ML), and high-performance computing (HPC), the global technology infrastructure faces a new challenge: dissipating the heat...

Chilean supermarket leads transition to sustainable A2L refrigerants with state-of-the-art technology

Chilean supermarket leads transition to sustainable A2L refrigerants with state-of-the-art technology

Chile. A well-known supermarket chain in the south-central part of the country became a pioneer by implementing refrigeration systems based on new generation A2L refrigerants, which offer a...

Mergers and acquisitions in the HVAC equipment sector grow driven by technology demand

Mergers and acquisitions in the HVAC equipment sector grow driven by technology demand

International. The HVAC market has seen remarkable growth, driving an increase in mergers, acquisitions (M&A), and investments in key technologies.

New corrosion protection in SISTEVEN fans

New corrosion protection in SISTEVEN fans

International. The company has begun to incorporate Magnelis-coated sheet steel into the production of its fans and ventilation systems.

Smart refrigeration gains ground in the food industry

Smart refrigeration gains ground in the food industry

International. Danfoss and Microsoft announced the expansion of their strategic collaboration, established in 2019, with the aim of accelerating the development and implementation of solutions based...

LG Launches Free Online Academy to Train HVAC Professionals

LG Launches Free Online Academy to Train HVAC Professionals

International. LG has launched a new free digital platform for the training of HVAC consultants and installers, registration is officially open. 

ACAIRE will hold a union meeting in Medellín to present the 2025 agenda and news of the RETSIT

ACAIRE will hold a union meeting in Medellín to present the 2025 agenda and news of the RETSIT

Colombia. Next Wednesday, April 23, 2025, the HVAC&R sector has a key appointment in Medellín with the Trade Union Meeting organized by ACAIRE, a free event that will bring together...

Free Subscription
Remember Me
SUBSCRIBE TO OUR NEWSLETTER
DO YOU NEED A SERVICE OR PRODUCT QUOTE?
LASTEST INTERVIEWS
SITE SPONSORS










LASTEST NEWSLETTER
Ultimo Info-Boletin