United States. Hisense is creating unforgettable moments for fans during the 2025™ FIFA Club World Cup with its global "Own the Moment" campaign.
At MetLife Stadium in New York/New Jersey, Hisense installed a 100-square-meter immersive technology experience zone that became a "second home stadium" for fans. Open for 28 days and on 9 match days, this zone features state-of-the-art TVs, laser TVs, refrigerators and air conditioning systems, integrated into immersive scenarios designed to showcase how technology can elevate the fan experience inside and outside the home. The area dedicated to RGB-MiniLED TVs – with 100" U7, 100" U8 and 116" UX models – attracted thousands of visitors with an interactive game of shots on goal.
Across the U.S., Hisense is connecting with fans through a nationwide "Own the Moment" tour and a pop-up store at the American Dream Mall. The tour, which visits 19 cities with activations in retail store parking lots, invites attendees to watch the games on giant screens, play football-themed video games, enjoy spaces equipped with Hisense air conditioning equipment and create personalized collectible cards with AI. Meanwhile, the pop-up store at American Dream Mall (June 23 – July 14) offers direct access to Hisense's latest innovations, including its flagship 116" TV and a smart cross-door refrigerator, as well as daily raffles and interactive experiences such as the "VAR Challenge" and "Live Game Zone."
Building on the growing enthusiasm for the 2025 FIFA Club World Cup, Hisense brought a high-impact experience to the Middle East with a spectacular roadshow at the iconic Mall of the Emirates in Dubai. The event featured the special participation of former Real Madrid goalkeeper Iker Casillas, who drew enthusiastic crowds and strengthened the brand's ties to global sport.
Taking advantage of its sponsorship of Real Madrid, Hisense presented an exclusive line of limited edition products of the white club: a unique proposal for fans and another example of the brand's commitment to unite sport and innovation. The space came to life with interactive activations, appearances by celebrities and influencers, generating great media attention and cementing Hisense as a global innovator in entertainment technology.
"Technology has become an essential part of how we live football today," said Iker Casillas. "Whether it's in the stadium or from home, the quality of the visual experience defines how you connect with the game. It's impressive to see how companies like Hisense are pushing the boundaries of what's possible, making fans feel closer to the action, atmosphere and excitement of each game."
Around the world, Hisense is helping fans make the moment their own. By combining world-class technology with unforgettable experiences, Hisense transforms every match day into a personal celebration of sport, innovation and connection. And in each space, the climatic comfort provided by its air conditioning solutions is an essential part of that experience.
