International. On July 11, a year after the change of stake, Guangdong Chigo Heating & Ventilation Equipment Co., Ltd. (GCHV) ushered in a historic moment, launching a new brand in Xiamen - "GIWEE", and a comprehensive update of the professional engineering brand : "GCHV".
At the same time, the "GIWEE Group" was formally announced. GCHV, which was established in January 2011, has just celebrated its tenth anniversary at the Foshan headquarters. More importantly, the launch of this new brand is also the strongest step in the strategic transformation process.
The newly established Giwee Group has formally transformed from a professional supplier of central air conditioning equipment to a company that integrates the production, research and marketing of HVAC and consumer appliances. In addition to the traditional products of central air conditioning, heat pump and fresh air processor, the future will also be fully involved in heating, appliances and other fields, and will strive to become a global group company.
General Manager Mr. Zhang also said, "We are going to carry out three creations: create a group company, create a new brand, and create a new base. At present, a group of companies has started operating, the two new brands are officially introduced, and the new base location will be determined before the end of the year. According to the medium- and long-term development plan of the Giwee Group, in the next 5-10 years, the Giwee Group will become a group of international household appliance companies, and the employee shareholding plan will be fully implemented, seeking high-quality development and finally building large companies, large brands and large industrial chains.
It is worth mentioning that among the new brands launched this time, "GIWEE" is a brand of air conditioners and household appliances, while central air conditioning equipment and services are replaced by the brand "GCHV". The name and spirit of the brand "Giwee" is also very significant. It is derived from the expression "many do a little" from Xunzi's "General Strategy", which also coincides with the adhesion of the "Giwee Group" to the ten-year development philosophy. In addition, interpreting and confirming his realistic corporate style of ten years of making products and his great corporate ideals.
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